Generative engine optimization (GEO) is the work of making a site easy for AI answer engines such as ChatGPT, Perplexity, Google AI Overviews and Claude to find, understand and cite. It builds on SEO rather than replacing it: Google says a page only needs to be indexed and eligible to show with a snippet to appear as a link in AI Overviews or AI Mode, with no extra requirements. GEO adds clear definitions, sourced figures and crawler access for the other AI engines, and tracks citations in the same Monday report.

Does GEO replace SEO?

No. AI engines draw on the same index and signals. Good SEO is the prerequisite; GEO adds machine-readable context and answer-first writing on top.

How soon do we see results?

Technical fixes usually register within weeks; content compounds over months. We report monthly and say plainly when a topic is not moving.

Do you write the content?

Yes, with your review. Drafts start from research and your product knowledge; a person edits every page before it publishes.

A plain text file at the root of your site that tells AI crawlers what the site is, which pages matter and how to cite them. We generate it from the site's own data so it does not go stale.

All services

SEO and GEO

Rank in search and get cited by AI answer engines.

SEO and GEO is the combined work of ranking in search engines and being cited by AI answer engines such as ChatGPT, Perplexity, Google AI Overviews and Claude, built into the platform and tracked in the Monday report.

Open notebook with a pen on a white desk and three small succulents behind

One of six pillars. The technical layer ships inside the platform code, not as a plugin.

Search is splitting in two. People still type into Google, and increasingly they ask an AI assistant and take the first answer. Your site has to be readable by both.

We build the technical layer into the platform from day one: structured data on every page, an llms.txt file, clean markup and fast pages. Then the content program writes pages that answer the question before the reader scrolls.

One honest figure

llms.txt

and structured data on every page

What changes in search and in AI answers

Search engines and AI assistants can read, index and cite your pages without guessing.
Product and category pages carry the structured data that qualifies for rich results.
New content answers real buyer questions in the first paragraph, then goes deeper.
Rankings and AI citations are tracked in the same Monday report as ads and sales.

What the SEO and GEO work includes

Technical SEO baseline: sitemap, robots, canonical and hreflang rules
Structured data on every page: Organization, Product, FAQ, Breadcrumb
llms.txt and machine-readable content signals for AI crawlers
Keyword and question research mapped to pages
Answer-first content program: articles, FAQs and comparison pages
Monthly ranking and citation report

How the SEO and GEO work runs

Audit
Crawl, index status, speed, markup and existing content. You get a prioritized list, not a long PDF.
Technical baseline
Fixes go into the platform code, not a plugin. Structured data, llms.txt and content signals ship with the site.
Content program
A monthly set of pages written to answer buyer questions, reviewed by you, published by the pipeline.
Measure and adjust
Rankings, impressions and AI citations reviewed monthly. Topics that earn traffic get expanded.