What we learn while building and running commerce platforms, ad accounts and automation, written down for owners and marketing leads.
Updated on 11 min readHakan Kaynak
Agency vs in-house marketing, decided on the growth curve instead of salary vs fee: time to reliable data, CAC, brand compounding, retention and ownership risk.
Updated on 10 min readHakan Kaynak
Brand vs performance marketing: what the 60/40 research actually says, which organic assets compound over time, and how to measure brand equity with proxies.
Updated on 10 min readHakan Kaynak
From click to repeat order: how measurement, site speed, testing, retention flows and consent records differ between an agency and an in-house team.
Updated on 10 min readHakan Kaynak
How to split marketing work in a hybrid model: what stays in-house, what goes to a specialist agency, what to automate, plus key-person risk and exit terms.
Updated on 10 min readHakan Kaynak
What an in-house marketing team really costs next to an agency: employer charges, tools, hiring, learning periods and a fully loaded CAC that includes team costs.
Updated on 9 min read
How a five-person team runs marketing like a large one: four robot roles, what stays human, who owns the data, SaaS or owned automation, and a 90-day plan.
Updated on 11 min read
What GEO is, how ChatGPT, Perplexity, Google AI Overviews and Claude choose sources, the technical and content layers, how to measure it, and a 30-day plan.
Updated on 9 min read
A practical playbook for Turkish brands running Meta and Google ads in Germany and the EU: account setup, server-side measurement, campaigns and KPIs.
