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Performance ads
Meta and Google ads measured server-side, reported every Monday.
Performance ads are Meta and Google campaigns run on server-side measurement (Meta Pixel with the Conversions API, GA4 and product catalog feeds) and reported every Monday at 08:00.
One of six pillars. The team that runs the ads also built the checkout they send traffic to.
Performance marketing only works when the numbers are right. Browser pixels lose conversions to blockers and consent screens, so we send every purchase, lead and sign-up from the server as well.
The people who run your campaigns are the people who built your checkout. When a landing page needs to change, it changes the same week, without a ticket to another agency.
One honest figure
Pixel + CAPI
server-side measurement
What server-side measurement changes
- Meta and Google see your real conversions, so their algorithms optimize on complete data.
- You know what each campaign returned by Monday 08:00, from one report, in plain numbers.
- Creative and landing pages are adjusted by the same team, so tests do not wait in a queue.
- Ad budget goes straight from you to the platforms. We manage it; we never hold it.
What ad management includes
- Meta Pixel and Conversions API installed and verified
- Google Ads and GA4 conversion tracking with server-side events
- Product catalog feeds for dynamic ads and Shopping
- Campaign structure, audiences and a creative testing plan
- Weekly report every Monday at 08:00 and a monthly strategy meeting
- Ad accounts stay in your name, with our team added as a partner
From tracking to scale in four steps
Measurement first
Before a single ad runs, the tracking is installed, tested and compared against orders in your panel.
Learning period
The first 30 to 45 days train the platforms. We say so up front, and we do not report wins we cannot see in the data.
Scale what works
Budget moves toward the campaigns that return. Creative is refreshed on a schedule, not when someone remembers.
Review rhythm
Weekly report on Monday, monthly strategy meeting, quarterly review of targets. Targets are management goals, not guarantees.
Which programs include ad management?
Prices are public, in USD, taxes excluded. Ad budgets go directly from you to the platforms.
Measurement is set up in the Launch program; monthly management through Model A or B; Google Shopping and Performance Max as a growth module.
Questions buyers ask
You do, directly to Meta and Google from your own accounts. Our fee covers management only, so there is no margin hidden in the media spend.
None, and we would be careful with anyone who does. We set targets together, measure them every week and adjust. Targets are management goals, not guarantees.
The platforms need conversion data before they can find buyers efficiently. The first 30 to 45 days are for feeding them clean signals. Judging results before that leads to the wrong decisions.
No. Server-side measurement can be installed on most existing sites. It is simpler when we built the site, but not a requirement.
Meta and Google are the core. Google Shopping and Performance Max are a growth module. Other networks are quoted case by case.
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