10 min readHakan Kaynak
All services
Brand identity and creative
One brand system for your site, ads and social posts.
Brand identity and creative is the work of fixing how a brand looks, sounds and argues, from positioning and tone of voice to a visual system, and then producing the ad and social creative that runs on it.
One of six pillars. Its tokens and templates feed the platform, the ads and the social engine directly.
A brand is a set of decisions: what you look like, how you sound, what you refuse to do. Brand identity work makes those decisions with you and writes them down, so every page, ad and post follows them.
The designers who shape the identity sit next to the engineers who build the platform and the people who run the ads. The system is drawn to be built, not admired in a PDF.
One honest figure
2
design revision rounds included
What changes when the brand is written down
- Your site, ads and social posts look and sound like one company.
- New pages and campaigns ship faster because the decisions are already made.
- Ad creative starts from a system, so testing variants takes hours, not weeks.
- Anyone who joins your team can pick up the guide and produce on-brand work on day one.
What the brand work delivers
- Brand positioning and messaging guide
- Logo refinement or redesign with usage rules
- Color, type and spacing tokens in code-ready form
- Tone of voice guide with worked examples
- Ad and social creative templates
- Brand guide published as a web page, with source files
From audit to hand-over
Brief and audit
You answer the brief. We review what you have: logo, site, ads, past posts, competitors.
Positioning workshop
A half-day session on who you are for, what you promise and what you will not do.
Design rounds
Concepts, then refinement. Two revision rounds are included; more are quoted by the hour.
Hand-over into the build
Tokens go into the codebase, templates go to the ad and social pipeline, the guide goes live.
Where brand work fits in the programs
Prices are public, in USD, taxes excluded. Ad budgets go directly from you to the platforms.
Questions buyers ask
No. Most clients need a tightening, not a restart. We tell you which after the audit.
Yes. We refine usage, spacing and color and build the system around it. A redesign is a separate decision you make.
A web-based guide plus source files. Color, type and spacing ship as code tokens the platform reads directly.
Bought with the Launch program, it runs inside the 8-week schedule so launch is not delayed. As a standalone project, the timeline is set in the quote.
Quoted after your brief. The scope depends on what exists and what needs to be made, so we price it once we have seen both.
